Prancūzija – Reklamos paslaugos – Creation & development of a multi-country programme addressing how milk production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
Prancūzija – Reklamos paslaugos – Creation & development of a multi-country programme addressing how milk production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
I dalis: Perkančioji organizacija
I.1) Pavadinimas ir adresai:
Oficialus
pavadinimas: Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
Adresas: 42 rue de Chateaudun
Miestas: Paris cedex 09
Pašto
kodas: 75314
Šalis: Prancūzija
Asmuo
ryšiams:
El-paštas: atorlach@cniel.com
Interneto adresas (-ai):
II dalis: Objektas
II.1.1) Pavadinimas:
Creation & development of a multi-country programme addressing how milk
production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
Nuorodos numeris: AO Agence Com MILK 26 28
II.1.2) Pagrindinis BVPŽ kodas:
79341000
Reklamos paslaugos
II.1.3) Sutarties tipas:
Kita
II.1.4) Trumpas aprašymas:
The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system.
It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare.
The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target.
Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.
II.2) Aprašymas:
II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):
79341000 Reklamos paslaugos