Airija – Reklamos paslaugos – Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

Airija – Reklamos paslaugos – Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: The Office of Government Procurement
Adresas: 3A Mayor Street Upper, Dublin 1
Miestas: Dublin
Pašto kodas: D01 PF72
Šalis: Airija
Asmuo ryšiams:
El-paštas: support@ogp.gov.ie
Interneto adresas (-ai):
Pagrindinis adresas: https://www.ogp.gov.ie

II dalis: Objektas

II.1.1) Pavadinimas:

Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector
Nuorodos numeris: MMP078F

II.1.2) Pagrindinis BVPŽ kodas:

79341000 Reklamos ir rinkodaros paslaugos

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and radio channels; * Buying media applying the prices tendered (i.e. guaranteed % discounts on published rate cards for selected publications/platforms); * Exploiting any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for radio advertisements.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos
79341000 Reklamos paslaugos