Belgija – Reklamos ir rinkodaros paslaugos – Point of Sales Campaign for European Fresh Pears (Conference) in China

Belgija – Reklamos ir rinkodaros paslaugos – Point of Sales Campaign for European Fresh Pears (Conference) in China

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: VZW Vlaams Centrum voor Agro- en Visserijmarketing
Adresas: Ellipsgebouw - Koning Albert II-laan 35 bus 50
Miestas: Schaarbeek
Pašto kodas: 1030
Šalis: Belgija
Asmuo ryšiams:
El-paštas: vlam@vlam.be
Interneto adresas (-ai):
Pagrindinis adresas: http://www.vlam.be

II dalis: Objektas

II.1.1) Pavadinimas:

Point of sales campagne voor Europese verse peren (Conference) in China
Nuorodos numeris: VLAM/2024/04

II.1.2) Pagrindinis BVPŽ kodas:

79340000 Reklamos ir rinkodaros paslaugos

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. This campaign is a continuation of the previous promotional campaigns, 'Taste of Europe China I & II,' aimed at strengthening the awareness and image of European Conference pears in China. These campaigns focused on in-store tastings, which stimulated sales and encouraged retailers to include the pears in their assortment. Despite a temporary export decline, trade figures now show a positive trend, though additional efforts are needed to regain the previous position. In the new campaign, VLAM will again focus on tastings and social selling to boost demand across both offline and online retail. Additionally, trade fairs, B2B events, and study trips will further enhance the wider brand awareness of Conference pears.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79340000 Reklamos ir rinkodaros paslaugos