Airija – Rinkos tyrimų paslaugos – 2415-2 Provision of Strategic Positioning Work for An Post Mobile

Airija – Rinkos tyrimų paslaugos – 2415-2 Provision of Strategic Positioning Work for An Post Mobile

I dalis: Perkančioji organizacija

I.1) Pavadinimas ir adresai:

Oficialus pavadinimas: An Post_391
Adresas: General Post Office
Miestas: Dublin 1
Pašto kodas: D01 F5P2
Šalis: Airija
Asmuo ryšiams:
El-paštas: procurementteam@anpost.ie
Interneto adresas (-ai):
Pagrindinis adresas: https://www.anpost.com

II dalis: Objektas

II.1.1) Pavadinimas:

2415-2 Provision of Strategic Positioning Work for An Post Mobile

II.1.2) Pagrindinis BVPŽ kodas:

79310000 Rinkos tyrimų paslaugos

II.1.3) Sutarties tipas:

Kita

II.1.4) Trumpas aprašymas:

An Post needs to define how the ‘Making Better Happen’ brand platform translates into a clear, distinctive and actionable brand positioning for the An Post Mobile business category. While the master brand positioning sets an overarching direction for the company, it has not yet been interpreted or expressed at a category level. This project will determine what the brand positioning means specifically for An Post Mobile — clarifying the role the category plays in delivering on the overall brand promise, and how it should manifest in market communications, experiences, and behaviours.

II.2) Aprašymas:

II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):

79310000 Rinkos tyrimų paslaugos