Belgija – Rinkodaros paslaugos – B2C Promotional Campaign for Central Europe in China
Belgija – Rinkodaros paslaugos – B2C Promotional Campaign for Central Europe in China
I dalis: Perkančioji organizacija
I.1) Pavadinimas ir adresai:
Oficialus
pavadinimas: European Travel Commission
Adresas:
Miestas: Brussels
Pašto
kodas: 1000
Šalis: Belgija
Asmuo
ryšiams:
El-paštas: info@visiteurope.com
Interneto adresas (-ai):
II dalis: Objektas
II.1.1) Pavadinimas:
B2C Promotional Campaign for Central Europe in China
Nuorodos numeris: JPP6-2- Central Europe
II.1.2) Pagrindinis BVPŽ kodas:
79342000
Rinkodaros paslaugos
II.1.3) Sutarties tipas:
Kita
II.1.4) Trumpas aprašymas:
ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntargeting the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will beimplemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnelfrom awareness to conversion. The contractor will first design and implement an Influencer Activation Programme tobuild broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’sgastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest andawareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame ofgastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more majorChinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
II.2) Aprašymas:
II.2.1) Kitas (-i) šio pirkimo BVPŽ kodas (-ai):
79342000 Rinkodaros paslaugos